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The media landscape has undergone through profound changes in recent decades that irreversibly affected education, culture and the economy, having a great impact on citizens' daily lives. Just as literacy is the ability to read and write, media literacy involves not only the ability to analyse and evaluate media messages, but also the ability to create them. The fast technological development and spread of digital media, especially the Internet, has resulted in multiple access points to information that does not reach us directly from its source - it is mediated for easy consumption.
Since media literacy is a matter of inclusion and citizenship in the contemporary information society, the MEDIA4LL project aims to promote the development of digital and media literacy skills in an embedded learning perspective, while supporting adult and community educators, and professionals from the arts and culture sectors in the development of media literacy skills of low-skilled adults and marginalised communities through media-based methodologies in a participatory community approach.